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Management is one of the most demanded fields in the corporate world today. Aspiring students, right after completing their second year of Junior College i.e. 12th, enroll themselves for a BBA, which is generally a 3-year program or a BBA + MBA (or IPM), which is a 5-year program in Management. Studying for a business and management degree allows one to develop a broad understanding of business organizations and provides subject-specific knowledge in areas such as markets, customers, finance, operations, communication and information technology, business policy, and strategy. The goals are to build, expand and reinforce management skills needed to excel in the era of globalization. The course not only provides the basics and deeper concepts of all the functional areas of management, but also the practical understanding of management concepts. This happens through the unique teaching methodology of Case Studies, Summer Training, and Live Projects.

Life at a Top Graduate College

It’s not just limited to books! Life at any Top College has an everlasting impact on one’s life. Apart from strong academics, students are also engaged in various activities like group activities, case studies, presentations, seminars, projects, internships, sports, students’ clubs, and other cultural events. The best colleges focus on the overall development of the student, which itself is a life-changing experience and makes everyone fit for corporate life.

01   Academics and Research Projects

In the initial stages of your graduation, the first couple of semesters focus on your basic subjects, depending on the course you have opted for. Later, you can choose the subjects based on the specialization you want to opt for.

At any Top College, it’s not just the study-exam format. The students are engaged in case study discussions, presentations, projects, exams, etc. Apart from that, a student can also participate in various co-curricular activities, such as Paper Presentation Competitions, Symposiums, Seminars, and Research Work.

02   Student Clubs / Interest Groups

Every Top College has a host of student clubs and councils which conduct activities in the interest groups like Finance, HR, Marketing, etc. Though these clubs are popular on campus for CV points, one should join them with an aim to learn and contribute. These clubs not only teach the practical aspects of management but also arrange for guest lecturers from renowned business houses.

03   Industry Projects / Training

While a lot of students go through theoretic subjects and practical case studies, many small and medium-sized companies might be looking for young minds for their internal projects to help them. These projects would give you a good opportunity to apply the knowledge learned during your course. Some companies might provide a stipend too.

04   Extra-Curricular Activities

Almost every Top College has its own management and cultural festival. Each event would have different cells like public relations, logistics, media cell, corporate communications, event management, etc. Volunteering for those cells which you find interesting and challenging will give you a good experience of handling crisis situations and working on very tough deadlines. Not only managing these events, but you can also participate too – in dance, sports, music or anything that interests you. Such activities not only give you a well-deserved break from the hectic routine but also a chance to showcase your talents and to shed those inhibitions of performing on the stage. Few institutes are also engaged in socio-economic causes and are associated with NGOs for giving back to society.

Specialization Options

01   Marketing Management

Marketing Management is a discipline that focuses on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. It is also one of the fields that has seen through the highs and lows of the market and emerged as one of the strongest choices for a management graduate.

02   Finance Management

Financial Management means efficient and effective management of money (funds) in such a manner as to accomplish the objectives of an organization. It includes how to raise capital and how to allocate it i.e. capital budgeting. It includes not only long term budgeting but also how to allocate the short term resources like current assets. It also deals with the dividend policies of the shareholders.

03   Human Resource Management

Human Resource Management (HRM or simply HR) is the management process of an organization’s workforce or human resources. It is responsible for the selection, training, assessment and rewarding of employees, while also overseeing organizational leadership and culture and ensuring compliance with employment and labor laws. HRM finds its application in both, public and private sector.

04   Operations Management

Operations Management is concerned with overseeing, designing and controlling the process of production and redesigning business operations in the production of goods or services. It involves the responsibility of ensuring that business operations are efficient in terms of using as few resources as needed and effective in terms of meeting customer requirements. Operations not only make sure the daily processes and functions run smoothly but also take care of the production of the business.

05   Information Technology Management

IT Management is managing all the information technology resources of a firm in accordance with its needs and priorities. These resources may include tangible investments like computer hardware, software, data, networks, and data center facilities, as well as the staff who are hired to maintain them.

06   International Business

With the advent of globalization, various organizations need managers who can understand local markets and products and integrate them with international markets. BBA in International Business imparts a student with the knowledge required to understand the nuances of international business. This includes an understanding of WTO, trade barriers, export-import policies and so on.

07   Hotel Management

This career has various options ranging from the practical application of learning like cooking to managing the entire hotel. A few major departments include Marketing and Sales, Hotel Management, Catering, and House Keeping.

08   Media & Communication Management

A product or a service launch in any organization cannot reach a successful point of sale unless the product and its features are communicated well in the market, using various advertising tools like newspapers, television, radio, etc. A role in Mass Communication specializes in Advertising, Journalism, Public Relations, etc. and may end up getting into the mainstream media industry.

09   Social Work

This program can have various specializations like Family and Child Welfare, Community Development, Industrial Relations, Development Studies, Rural Development. They may be recruited by various Govt. Organizations, NGOs and even top corporates for CSR too.

10   Liberal Studies

The purpose of the Liberal Studies course is to provide students with a solid multidisciplinary preparation in Humanities, Natural Sciences, Social Sciences, and Arts; subsequently allowing them to pursue careers in education, business, government, and other fields. The goal of liberal studies major is to train students to communicate effectively, develop skills in critical thinking and problem solving, with ethical thought. It provides students with opportunities for an extensive study of liberal arts and sciences and a broad understanding of various academic fields of interest. Subjects included in liberal arts degree programs at different institutions may be different.

BBA Entrance Exams

There are majorly three categories of BBA courses offered by top colleges in India, which are split on the basis of the length of the course, 5 Year Integrated Program in Management, 4 Year BBA Program, and 3 Year BBA Program. There are several exams that any aspirant would need to prepare for depending on the target college. Some of the more well-known exams are:

  • IPMAT – Integrated Program in Management Aptitude Test
  • NPAT – NMIMS Programs after Twelfth
  • SET (General) – Symbiosis Entrance Test
  • DUJAT – Delhi University Joint Aptitude Test
  • IPUCET – Indraprastha University Common Entrance Test
  • UGAT – Under Graduate Aptitude Test
  • Xavier’s BMS / BMM Aptitude Test
  • CUET – Christ University Entrance Test
  • BU-MAT – Bharati Vidyapeeth Undergraduate Management Aptitude Test
  • MAHE’s Manipal Entrance Test
  • MSU-ET – Maharaja Sayajirao University Entrance Test
  • JSAT – Jindal Scholastic Aptitude Test
  • JMI-ET – Jamia Millia Islamia Entrance Test
  • TISS-BAT – Tata Inst. of Social Science Bachelor’s Admission Test
  • HSEE – Humanities and Social Sciences Entrance Examination
  • AMUET – Aligarh Muslim University Entrance Test
  • NCHMCT-JEE – National Council for Hotel Mgmt. and Catering Technology – Joint Entrance Exam
  • IHMAET – Institute of Hotel Management Aurangabad Entrance Test
  • MHCET – Maharashtra Common Entrance Test
  • STEP – Systematic Training and Education Program
  • PDPU-ET – Pandit Deendayal Petroleum University Entrance Test
  • AAT – Ashoka Aptitude Test
  • FEAT – Flame Entrance Aptitude Test

Admission Process

Stage 1:
The Aptitude Test: 

Data Interpretation
Reasoning Ability
English Language
General Knowledge
Quantitative Aptitude

Stage 2:
Counseling Round / The Personality Test

  • Written Ability Test
  • Personal Interview

Skills Evaluated
•   Clarity of Thought
•   Group Behaviour
•   Academic Understanding
•   Leadership
•   Communication
•   Awareness

A good number of institutes in India accept BBA scores for their 5 year integrated programs.
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